about me

As a UX/UI Product Designer, I bring three years of focused design experience backed by over a decade of cross-functional expertise that gives me a unique perspective on user needs and business impact. Currently, I specialize in crafting intuitive internal tools for manufacturing and warehousing sectors, where I've streamlined complex processes through solutions like put-wall sorting systems and inventory management tools—delivering measurable cost savings and operational efficiency gains.

My path to UX design began in e-commerce at Zalora Philippines, where I discovered my fascination with the psychology behind user behavior—how design choices drive engagement and conversion.

This curiosity led me through roles in copywriting, social media strategy, and content development at companies in Hong Kong, each deepening my understanding of how to communicate effectively with users. This cross-functional background means I don't just design interfaces — I understand cultural and business context, can speak the language of stakeholders across departments, and bring a practical perspective to solving real operational challenges.

Beyond my professional pursuits, I'm an avid foodie with an equal love for dining out and home cooking, a dedicated trainer to my rescue dog, and an enthusiastic crafter—pursuits that keep my creativity flowing and remind me that the best solutions often come from unexpected places.

My little family

my little family on a road trip